ADS Securities (London) Ltd is a premium online broker that began operation in November 2014. The broker is a subsidiary of the Abu Dhabi based ADS Holding LLC which also owns the ADS Securities brand.

Based in the city of London, ADS securities London offers online trading services to both retail and institutional clients. The services which they offer include CFD trading, forex trading and spread betting.

Although ADS Securities London was only recently established, it has already earned a reputation in the online trading industry as a broker offering some of the best trading conditions around.

Trading Platforms

To help traders optimise their trading strategies, ADS Securities London have provided their clients with the popular and advanced MetaTrader 4 (MT4) trading platform. This platform comes in several versions such as MT4 for PC, MT4 for Mac and Linix and MT4 for mobile trading.

ADS MT4 Plus

While the original version of the MT4 trading platform is already highly efficient, ADS London has gone a step further by improving on the MT4 existing capability. Some of the additional features which the MT4 plus showcase include:

• An alarm manager which provides alerts to linked parameters.
• An Algo Builder which lets traders their algorithms based trading strategies without any coding skills.
• “Connect”, a feature which lets traders personalised their news feed and economic calendar.
• A correlation matrix
• A Trade Terminal which offers a compact multi-assets view of available instruments
• A Sentiment Trader detailing past and current views of traded instruments

Take note, that for the MT4 Plus to work, you will need a preinstalled copy of the MT4 platform.

MT4 Trading Tools

Additional trading tools to enhance the trading activities of traders are also provided by ADS Securities London. They consist of:

• Free VPS

VPS servers are located in major cities such as London, Tokyo and New York in order to help support traders’ automated and algorithmic based trading activities. Provided free to ECN account holders, the VPS service allow traders to run their ADS London account on remote servers in a totally secured environment. It also removes the need for traders to keep their machines logged in continuously to their ADS London account in order to manage their automated trading activities. Traders can also log in remotely to their trading environment with any device regardless from where they are.

• ADS Algo Builder

With its easy to use drag and drop technique, traders now can build their own custom expert advisors within minutes without the need of any coding skills.

Account Types

ADS Securities London has provided 4 main types of trading accounts for their traders. They comprises of:

• Standard Fx Account

ADS MT4 Plus trading environment

Mobile Trading Supported

£200 minimum deposit requirement

Available in GBP, USD, EUR

Leverage up to 1:500

0.01 Minimum lot size (1 CFD)

Access to Free VPS and Algo Builder

• ECN Account

£5,000 minimum deposit Requirement

MT4Plus trading environment

Can Trade through Mobile Devices

Near Instantaneous Execution

NDD execution

Available in GBP, USD, EUR

Leverage up to 1:500

Free VPS

Scalping Allowed

• Spread Betting Account (For UK Resident Only)

£200 Minimum Deposit Requirement

250+ Markets

Mt4plus Trading Environment

Mobile Trading

Tax Free Earnings

Leveraging Ratio up 1:500

Free Access to Algo Builder

NDD Execution

Free VPS for High Volume Traders

• MAM Account

Expert Advisors Supported

Master Overview of Accounts

Minimum of 5 clients (Total Equity of $20,000)

Multiple Allocations Methods (Percentage/Lot/Propotional)

Partial Trade Close by Master Account supported

Segregated Accounts Real Time Reporting

Support Money Manager

Unlimited Deposits and Accounts Setup under the Master Account

With ADS Securities London’s large network of liquidity providers and the sheer volume of business conducted with institutional clients, retail traders may also enjoy institutional-grade liquidity.

Commission & Spreads

The spreads at ADS Securities London are perhaps the lowest in the industry. For majors such as the EUR/USD, the spreads starts from as low as 0.7 pips. For CFDs indices, the spreads are even lower starting from 0.4 pips for the US500 index. For ECN trading, traders get true ECN spreads starting from 0.0 pips. Traders also get to benefit from the low commission charged by ADS Securities London for ECN trading. For Fx and Metals, the commission is just $35 per million. For UK shares and US shares, the commission starts from 0.08% and 2% respectively.

Customer Support

The customer support services at ADS Securities London are available during the trading week from 8am-7pm GMT. Traders can contact the support team by live chat, email or telephone. Alternatively, traders can request a call back by leaving a message on the web contact form on their website.

Pros

• Advanced ADS MT4 Plus add-on for MT4 Platform
• Free VPS Service
• High Leverage of 500:1
• Institutional-Grade Liquidity
• Low Minimum Deposit Requirement
• NDD Execution
• Near Instantaneous Execution
• Over 250 Products Available
• Scalping Allowed
• Ultra Tight Pricing and Spreads
• User Friendly Algo Builder
• Website Available in Multiple Languages

Cons

• Customer Support is not round the clock
• Multi-Lingual Support Not Available
• No localized telephone support numbers for European Based clients

Conclusion

Although ADS Securities London has only been established for just a year, they are one of the fastest growing forex brokers in the industry today. Backed by an international group with a capital of $400 million, traders can be confident that their investments are safe with this broker.